Devika Group Owner And The Changing Expectations Of Today’s Real Estate Customers

The Indian real estate customer has changed significantly over the past few years. Buyers today are more informed, more selective, and increasingly interested in what lies beyond the basic specifications of a property. Location, connectivity, quality, amenities, technology, developer credibility, sustainability, and the overall experience can all influence a purchase decision.

For Mr. Ankit Aggarwal, Managing Director and a key figure in the current leadership of Devika Group, this changing customer mindset is particularly relevant. With Devika Group continuing to develop across different markets and property segments, understanding what today's customers actually value is becoming an increasingly important part of real estate planning.

The Indian Real Estate Customer Is Becoming More Selective

Recent market data shows that Indian buyers are increasingly willing to consider higher-value properties when the development offers the quality and features they are looking for.

JLL's latest Residential Dynamics Report found that residential sales across India's top seven cities reached 70,631 units in Q1 2026, an 8% year-on-year increase. More significantly, homes priced at ₹1 crore and above recorded approximately 30% year-on-year growth, while the premium segment accounted for 71% of sales across the top seven cities.

This indicates a broader shift from simply asking “What does the property cost?” toward asking “What am I getting for that investment?”

For developers, that means customer expectations increasingly have to be considered from the earliest stages of project planning.

Quality Is Becoming More Important Than Simply Having More Choices

The Indian residential market has also experienced what JLL describes as a shift toward premiumisation.

According to JLL's 2026 analysis, homes priced above ₹1 crore represented 63% of residential sales in 2025, compared with 46% in 2023. Even though overall housing sales declined in 2025, premium homes continued to record growth, suggesting that buyers were increasingly prioritising quality and value over simply purchasing at the lowest available price point.

This has implications for developers such as Devika Group.

A modern customer may look more closely at the planning of a development, the surrounding infrastructure, accessibility, construction quality, amenities, and the reputation of the developer before making a decision.

The expectation is no longer simply to deliver a property. It is to deliver a more complete proposition.

Location Is Still One Of The Strongest Purchase Factors

Despite changing preferences, location remains fundamental to real estate.

Customers increasingly assess a property in relation to its surrounding ecosystem—roads, public transport, employment centres, retail, social infrastructure, airports, and future development.

CBRE's 2025 India Residential Outlook highlighted developer reputation, inventory availability, investor sentiment, and proximity to infrastructure projects as important factors influencing residential sales performance.

This is particularly relevant when evaluating developments in markets such as Delhi NCR, Noida, Goa, and other emerging destinations.

For a developer, choosing the right location is therefore not only about current demand. It also involves understanding how the surrounding area could evolve over time.

Customers Are Looking For Better Experiences, Not Just Bigger Spaces

Another important change is the growing emphasis on experience.

JLL's global consumer research found that safety and convenience are among the leading experience drivers, while consumers are also showing stronger interest in distinctive, engaging, and lifestyle-oriented environments. A separate JLL study found that 73% of respondents preferred multi-purpose destinations and 69% were willing to pay more for high-quality experiences.

This trend is particularly relevant to commercial real estate.

Today's retail customer may value easy access, parking, visibility, food and leisure options, comfortable public areas, and a well-organised environment alongside the retail space itself.

That changes the way developers need to think about commercial projects. A successful destination increasingly needs to function as an experience rather than simply a collection of shops.

Technology Is Becoming Part Of The Customer Experience

Technology is also influencing expectations across the real estate journey.

Customers are becoming accustomed to digital research, online property information, virtual interactions, smart-home features, digital payments, and technology-enabled services. Deloitte's 2025 research on India's living spaces highlighted growing consumer interest in smart living, sustainable materials, customised solutions, and trusted products.

For developers, technology therefore has two roles.

The first is improving the buying journey by making information easier to access and understand. The second is incorporating technology into the development itself where it provides genuine utility.

The challenge is to use technology to improve convenience rather than simply adding features for marketing appeal.

Sustainability Is Moving Closer To The Mainstream

Environmental considerations are also becoming more relevant to real estate customers.

Deloitte's research points toward increasing consumer interest in eco-friendly materials and more sustainable living environments.

For the real estate industry, this can translate into greater attention to energy efficiency, water management, material selection, green spaces, natural lighting, waste management, and building design.

Sustainability is therefore gradually moving from being an additional feature to becoming part of how customers evaluate the long-term quality of a development.

Trust Has Become A Major Part Of The Buying Decision

One of the biggest changes in customer behaviour is perhaps the increased importance of developer credibility.

A property purchase is a major financial decision, and customers want greater confidence that a developer can deliver what has been promised.

JLL's market research has repeatedly linked strong sales traction with developments from reputed developers, particularly where buyers perceive greater confidence around timely delivery and potential value appreciation.

For an established organization such as Devika Group, its long operating history becomes relevant in this context.

The group's roots go back to 1954, giving it a long history in Indian real estate. Its reported track record of 46+ successfully developed projects, more than 6.5 million sq. ft. of developed real estate, and 13.4 thousand+ customers provides an established foundation on which its current leadership continues to build.

What This Means For Mr. Ankit Aggarwal

The changing expectations of customers create a different set of responsibilities for today's real estate leadership.

For Mr. Ankit Aggarwal, the challenge is not simply to identify new development opportunities. It is also to understand what makes those opportunities relevant to contemporary customers.

That involves looking at development from several perspectives—location, usability, quality, customer expectations, market conditions, infrastructure, and long-term potential.

His contribution to Devika Group's current growth can therefore be viewed in the context of adapting an established real estate business to a market where customers are becoming increasingly sophisticated.

From Property Development To Value Creation

The strongest real estate developments increasingly combine several forms of value.

There is the immediate value of the physical property. There is functional value created through accessibility and planning. There is lifestyle value through amenities and experience. And there is long-term value connected with location, infrastructure, quality, and the reputation of the development.

This broader definition of value is particularly important as India's real estate market becomes more premium and experience-driven.

For Devika Group, it creates an opportunity to apply its established experience while responding to the expectations of a new generation of buyers, investors, retailers, and businesses.

Devika Group's Approach In A Changing Market

Devika Group's portfolio reflects its presence across different types of development and locations.

Devika Sadar Bazar represents an approach to modernising and organising commercial space within one of Delhi's established markets. Devika Vibe 110 in Noida reflects the growing relevance of organised high-street retail, while Devika Aerocidade in Goa represents a larger planned development concept connected with the airport-led growth of the region.

Each type of project has a different customer requirement.

That is why understanding customer expectations cannot be separated from understanding the location and purpose of a development.

The Future Customer Will Expect More

The direction of India's real estate market suggests that customers are likely to continue becoming more discerning.

The latest data already points toward stronger demand for premium properties, better experiences, established developers, technology-enabled living, and quality-focused developments.

For developers, this means the traditional definition of a successful project is changing.

A project needs to be well located, well planned, professionally executed, and relevant to the way people actually want to live, work, shop, and invest.

The Role Of Leadership In Meeting New Expectations

The responsibility of leadership is to connect these changing expectations with practical development decisions.

Mr. Ankit Aggarwal's role within Devika Group is significant in this context. His contribution involves helping the organization build on its established experience while responding to new market opportunities and changing customer priorities.

The objective is not to follow every passing trend. It is to identify which changes are likely to have lasting relevance and incorporate them thoughtfully into the way real estate is planned and delivered.

Conclusion

The Indian real estate customer is no longer evaluating property on price and size alone. Increasingly, buyers are looking at quality, location, experience, technology, sustainability, developer credibility, and long-term value.

The latest market data supports this transition. Premium housing continues to gain share, while research from JLL, CBRE, and Deloitte points toward stronger expectations around quality, experience, trusted developers, smart features, and sustainable development.

For Mr. Ankit Aggarwal and Devika Group, this changing environment represents both a responsibility and an opportunity: to take the experience of an established real estate organization and apply it to the expectations of today's customer.

The future of real estate will ultimately belong to developments that understand not only what customers buy, but why they choose it.

FAQ’s

Who Is The Owner Of Devika Group?

Mr. Ankit Aggarwal is the Managing Director and a key figure in the current leadership of Devika Group. The phrase “Devika Group owner” is also commonly used in online searches related to the group's leadership.

How Are Real Estate Customers Changing In India?

Customers are increasingly looking beyond price and basic property specifications. Quality, location, amenities, connectivity, developer reputation, technology, sustainability, and long-term value are becoming increasingly important considerations.

Are Indian Homebuyers Showing Greater Interest In Premium Properties?

Yes. JLL reported that homes priced at ₹1 crore and above accounted for 63% of residential sales across India's top seven cities in 2025, up from 46% in 2023.

Why Is Developer Reputation Important To Today's Buyers?

A real estate purchase involves a significant financial commitment. Buyers therefore place considerable importance on factors such as delivery track record, quality, credibility, project execution, and confidence in the developer.

What Does The Changing Customer Expectation Mean For Devika Group?

It means that project planning increasingly needs to consider the complete customer experience, including location, accessibility, functionality, quality, convenience, sustainability, and long-term relevance rather than focusing only on the physical property.