How Modern Indian Homebuyers Choose Brands They Can Trust
Purchasing a house in India is not only a decision that is now about money, but also about emotions, lifestyle, and long-term commitment. Increasing awareness and digital access to information, coupled with experience of the market of the past, the contemporary Indian homebuyer is much more careful than ever before. The most determining element in the selection of a property brand has become trust, which usually prevails over price and location. Given the presence of a competitive market with a number of choice real estate developers, the buyers are now scrutinizing each real estate developer that they encounter. Trust is obtained by doing, not by saying, as shown by online reviews, as well as brand history and the consistency of the delivery. This blog identifies the reasons why the contemporary Indian homebuyer prefers to stick with a brand that they can trust, and the difference between an average developer and the most successful real estate company. Why Trust Matters More Tha...
